And every single time I moved, I forgot to sign up to have my mail forwarded to my new address.
Mail forwarding is an important step in any moving process, as it ensures you don't lose any valuable information that's sent to you.
And the same can be said for your website: If you're moving a website from one URL to another, you need to take the necessary steps to ensure your visitors get sent to the right place.
In the world of tech, this is called a 301 redirect.
A 301 redirect is key to maintaining a website's domain authority and search rankings when the site's URL is changed for any reason.
It easily sends visitors and search engines to a different URL than the one they originally requested -- without having to actually type in a different URL.
Here, we'll cover the details of a 301 redirect, why websites use them, and how they differ from other redirects.
What Is a 301 Redirect?
A 301 redirect is a permanent redirect from one URL to another. 301 redirects send site visitors and search engines to a different URL than the one they originally typed into their browser or selected from a search engine results page.
These redirects also link various URLs under one umbrella so search engines rank all of the addresses based on the domain authority from inbound links.
Let's put it into practice. Below are two different URLs that take you to the same site. That's thanks to a 301 redirect.