If you're growing a company, chances are you're challenged with choosing the right tools to help you grow.
Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth.
Some of these tools did help the team grow.
Others slowed growth down or blocked it altogether.
At HubSpot, we've seen opportunities to build new growth tools for marketing and sales teams and we've worked hard to fill those gaps.
One of the most important lessons I've taken away from growing businesses is that most growth problems come not from ideas, but from execution.
You might have a growth-driven team, a great vision, and the dedication to achieve your lofty goals. But having those things isn't enough to actually grow.
To execute on your strategy, you're going to need a powerful set of tools that leverage every stage of the customer experience, from the first point of contact, through the sales and marketing process, and over the lifetime of the customer.
The foundation of a strong growth stack starts with the following:
- A CRM system that serves as the foundation for all the other growth tools you're using, which is where all of your customer data is stored.
- A marketing platform to attract the right people, convert them as leads, and communicate with them through the purchase process and once they're a customer.
- A sales platform that helps your sales team identify the right people, connect with them, and close them as customers.