It's ever more tempting to put on the (metaphorical) clown suit.
It allows you to provoke with impunity.
Clowns enjoy a different relationship with the laws of physics.
You can spray someone in the face with a seltzer bottle, hit them with a pie or tweak them, and then laugh about it.
Crowds gather and no one takes the implications of what you say seriously, but they cheer.
Tricksters change our culture. Noisy voices get more followers in social media...
The challenge, as PT Barnum, Don Rickles and the National Enquirer have found, is that while the suit is easy to put on, it's almost impossible to take it off.
After a while, people start to notice that you're not actually keeping your promises.
Source: The clown suit