By now, you may have heard of a musical called Hamilton.
In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can't get enough of it.
They're paying upwards of $500 for crappy seats, and close to $3,000 for good ones. It won a Pulitzer, a Grammy and 11 Tony Awards. Its composer and original star, Lin-Manuel Miranda, is now a celebrity.
In other words: People are listening to this stuff.
Seeing the way Hamilton captivated such massive audiences -- in less than a year -- fascinates me. How the heck did this thing blow up?
A lot can be learned by looking into those reasons, especially for marketers.
To what and whom do people listen? Why? And how can we get them to listen to us?
To answer those questions, we did some research on the listening process, our motivations for listening, and more.
The Listening Process
To listen, according to Merriam-Webster, is “to hear what someone has said and understand that it is serious, important, or true.”
Listening helps us to satisfy different physiological goals.
We listen to alter our moods, stay alert, and figure stuff out.
In humans, that’s been the case for pretty much as long as we’ve been in existence.
The listening process starts when we receive auditory stimuli.
Then, our brains have to interpret that stimulus.
That's enhanced by other senses -- like sight -- which help us better interpret what we're hearing.
Then, once we receive and interpret auditory signals, we follow a series of steps that consist of recalling, evaluating, and responding to the information we consume: