In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand ... you get the picture.
But there's often confusion around its meaning in business. What does it entail?
Do I need to hire an expert? Branding is expensive, right?
To that very last point, it doesn't have to be.
As it turns out, there are some pretty creative ways to brand your business without a ton of cash.
And while it can require an investment of time, the ROI won't go unnoticed -- in some cases, it can actually help you save money.
Download our essential guide to branding here for even more tips on branding your company.
So read on, and see how you can start building a brand today.
How to Brand Your Business on a Budget: A 6-Step Guide
1) Know your personas.
It’s no coincidence that 82% of companies with better value propositions also use buyer personas -- the semi-fictional “characters” that encompass the qualities of who you’re trying to reach.
The needs, goals, and behavior of your potential customers dictate how you convey your product or service. Understanding those things helps you determine what kind of media your personas are consuming, what motivates them, and where they “live” online.
You can see why having that information helps develop a compelling, effective brand -- it helps you reach the right people.
Figuring that out doesn’t have to come at a price.
A great way to get started is with our free MakeMyPersona tool, which guides you through a series of questions about the ideal person you want to reach.
Take your time with it.