When you're a nonprofit operating under budget constraints, big campaigns aren't always even an option.
Sometimes, it's the little tweaks that can yield a boost in results.
In some cases, the tweaks correct an issue that's been holding your website back.
We're going to dive into three areas where you can make some quick changes that can kick off strong change.
1) Maximizing Your SEO Strategy
You have a clear SEO strategy based on your research of your prospects most pressing questions and concerns.
You've identified what words and phrases they're using to search for information online.
But is it being executed as completely as it could?
Each page on your website and each blog post should be optimized around a single keyword or phrase that your ideal constituent is searching for on Google.
More keywords than that can dilute the organic power of your main keyword.
If your organization isn't blogging yet, get going ASAP.
A blog is the constant stream of fresh, SEO-focused content that search engines will use to drive traffic to your organization's online presence.
For a quick overview of blogging for nonprofits, check out this free ebook >>
Take a look at some pages and posts that aren't attracting as much traffic as anticipated.