Every year, HubSpot launches the State of Inbound report, detailing inbound marketing and sales trends across the globe.
This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region.
With the data from both reports at our fingertips, we couldn't help but dive in and compare the responses.
Were there any key differences between U.K. & Ireland marketers versus U.S. marketers? Similarities? Did things look the same across the pond?
Check out the revealing statistics below to see how the two regions stack up when it comes to their approach to inbound.
17 Stats That Uncover Key Marketing Differences Across Regions
1) 76% of U.K. & Ireland marketers reported that they work in inbound companies vs. 73% in the U.S.
2) Nearly half of U.K. & Ireland marketers surveyed did not believe their organisation’s marketing strategy was effective, compared to just 29% in the U.S.
3) U.K. & Ireland marketers at companies that invest in inbound marketing are 2X more likely to rate their marketing strategy as effective.
Marketing Priorities & Challenges
4) Marketers on both sides of the pond agreed that converting customers and growing web traffic are the top two priorities for 2017.
5) Webinars are not as popular with U.K. & Ireland marketers, with 22% prioritising this content form, compared to 31% in the U.S.
6) Top challenges for U.K. & Ireland marketers include: generating more traffic and leads, and proving marketing’s ROI.
Least Effective Marketing Tactics
7) 28% of U.K. & Ireland marketers said traditional print, outdoor, and broadcast advertising was overrated.
8) According to U.K. & Ireland and U.S. marketers, the most ineffective marketing tactic is paid advertising.
9) Organic social media is reported to be less effective in the U.S. -- 12% of U.S. respondents indicated it is ineffective, compared to 7% of U.K. & Ireland marketers.
10) YouTube is planned to be a key element of 36% of U.K. & I marketer's 2017 content strategy.
11) 29% of U.K. & Ireland marketers are planning to invest in Facebook video in the next year.
12) . . .