Is it the cute picture of a puppy, the funny caption, or are you only motivated by a great deal?
While there are plenty of studies and articles that allude to what makes social media advertising successful, ad performance depends largely on your ability to create ad content that feels natural or organic (aka native advertising).
According to the Mobile Marketing Association, users spend 40% more time interacting with native ads than traditional display ads with double the brand recall.
Advertising on Instagram presents businesses with a unique opportunity because the Ads appear on the 500 million monthly active users’ Instagram feeds without interrupting user experience, similar in appearance to the organic posts their friends are sharing.
Additionally, Instagram Ads are displayed based on user Likes and Follows on Instagram and Facebook, giving marketers the opportunity to target their advertising efforts even more precisely.
In this post, we’ve featured Instagram Ads that impressed us (and in some cases, made us click) with actionable suggestions for your next Instagram Ads campaign.
Why Launch an Instagram Ad Campaign
HubSpot Co-Marketing Intern Ellen Bartolino penned a comprehensive checklist of the steps to take to launch a great Instagram Ads campaign on the Facebook Ads platform. It’s still early to evaluate their effectiveness in terms of results and revenue, but some agencies and researchers are already seeing positive signs for marketers.
Brand Networks found that the overall cost per thousand impressions (CPM) on Instagram decreased from $7.04 in the latter half of 2015 to just $4.16 in the first quarter of 2016, and MarketingLand found that Instagram Ad costs are slightly lower than on Facebook with higher levels of engagement.
With Instagram Ads, marketers can target users to increase views of blog posts and other content, direct traffic to a web page, promote lead conversions, encourage app installs, or generate video views.