It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive.
How are clients supposed to trust you with their social media accounts if you can't keep up with your own?
Your agency's Twitter shouldn't be a jumble of PR announcements and random links -- it should be a reflection of your agency's personality.
It should highlight your work, promote your culture, and showcase your formidable social media chops for prospective clients.
Subscribe to HubSpot's Agency newsletter today.
While there isn't a single perfect formula for a successful Twitter presence, we've compiled a list of 11 agencies with remarkable Twitter accounts to inspire you to take your tweets to the next level.
11 Ad Agencies to Follow on Twitter
It was a real struggle to just pick a few tweets from R/GA's Twitter to highlight here, since their entire account is a treasure trove of clever industry insights, pop culture references, and general witticisms that will resonate with anyone working in a creative industry.
R/GA is the global ad agency behind major campaigns for Google, Samsung, and Nike.
The man responsible for their delightfully offbeat Twitter presence is R/GA's managing director of copywriting, Chapin Clark.