Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs.
It keeps things interesting.
And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too.
According to HubSpot Research, 2016 marks the start of a new phase of technological development, where new innovations and consumer preferences will usher in a new way of how marketers will do business.
To learn more about the challenges marketers face today, download the free 2016 State of Inbound report here.
Our research team surveyed over 1,000 internet users worldwide to learn about their preferences and behaviors when it comes to their content consumption habits.
In this article, we’re diving deeper into two specific trends to discuss how marketers can prepare their content strategies to meet the needs of their readers.
What content types do readers want to see more of in the future?
HubSpot Research found that internet users’ behaviors are changing to reflect a growing interest in visual content.
They’re also shifting where they’re reading content, choosing social media platforms over of more traditional blog and long-form outlets: